Top CEO group, nonprofits launch alliance to encourage employees to take the COVID-19 vaccine

Top CEO group, nonprofits launch alliance to encourage employees to take the COVID-19 vaccine

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Tue, 02/23/2021 – 02:00

The Business Roundtable, the CDC Foundation and other nonprofit groups launched on Thursday the Health Action Alliance, a joint effort to help boost vaccination efforts and encourage people to get the COVID-19 vaccine. The alliance will provide resources–including free tools, resources, training, and events–for companies to deliver fact-based health communications to employees and encourage consumers to make informed decisions about the vaccine. The alliance will provide the business community with tools to guide the development of COVID-19 vaccination policies, research-backed messaging, and virtual events and training opportunities with health experts, scientists, and communication professionals, among other resources. “Employers are trusted voices and can play an essential role,” said Judy Monroe, president and CEO of the CDC Foundation. “Although the alliance is new, its work will extend the tradition of business and public health working together.”