Views & Analysis

Pharma’s digital transformation journey and the role of customer reference data

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Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum’s Richard Staines spoke to her about how the use of customer reference data can transform pharma companies, increase competitiveness, and benefit the bottom line during these challenging times.… Read More »Pharma’s digital transformation journey and the role of customer reference data

COVID-19’s lasting impact on digital communication in healthcare

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The ongoing digital transformation of the healthcare and pharmaceutical industries has been greatly accelerated during the coronavirus pandemic. In The Medscape Professional Networks’ latest white paper, Healthcare’s New Normal: COVID Speeds Shift to Digital Communications, key opinion leaders and industry experts agree that in the… Read More »COVID-19’s lasting impact on digital communication in healthcare

Sharing oncology trial PROs to build the treatment of the future

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Could collecting, understanding, and disseminating patient-reported outcomes during trials be the key to advancing oncology treatments and improving cancer outcomes?  With our understanding of cancer accelerating at an unprecedented rate, and personalised medicines on the cusp of becoming mainstream, regulatory bodies need new ways to… Read More »Sharing oncology trial PROs to build the treatment of the future

How modular content provides ‘light-speed’ review and boosts engagement

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Twenty-first century communications are fast, personalised and multi-channel – all of which can seem diametrically opposed to the heavily-regulated world of the pharmaceutical industry. But an innovative, modular approach to content creation can facilitate rapid updates and enhance customer engagement across channels. The COVID-19 pandemic… Read More »How modular content provides ‘light-speed’ review and boosts engagement

How to increase haematologists’ and oncologists’ confidence with new treatments

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A new whitepaper from Medscape highlights the difficulties haematologists and oncologists face in keeping up with rapid developments in treatment. We speak to the company’s Katie Lucero and Victoria Harvey-Jones to find out how independent medical education is changing to help HCPs increase their confidence… Read More »How to increase haematologists’ and oncologists’ confidence with new treatments