sales

Three Ways Data and Analytics Can Change the Game for Salesforce Deployment

Are you creating dynamic deployment strategies for optimal results? The COVID-19 pandemic is prompting swift transformation in how commercial teams manage customer engagement. Here are some key areas covered in the IQVIA blog post on this topic. Lever 1: Identifying top targets Lever 2: Measuring performance of all promotional channels Lever 3: Triggering rapid response …

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The Bloc hires Stuart Goldstein as COO

Stuart Goldstein has been hired as the chief operating officer at New-York-based healthcare creative agency The Bloc. In the newly-created role, Goldstein will oversee the execution of 4,500 projects per year across The Bloc’s US client business. He will be responsible for project management and identifying metrics to increase efficiency and profitability. Goldstein has over …

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Pharma’s post-COVID prospects: the pharmaphorum podcast

In this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about the trends that emerged in this year’s Q1 results season. Meade talked about the prospects for the industry as the UK and other economies beginning to recover from the devastating pandemic. He discussed how COVID vaccines have …

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Key insights for a successful first-time product launch

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma. But with the proper planning and an agile approach, they can be more successful than they realise, says Veeva’s Ian Hale. He takes us through the challenges of a successful launch and explains what pre-commercial …

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Bobbitt promoted to strategy director role at The Bloc

Antoinette Bobbitt has been promoted to executive vice president, strategy director at independent US creative agency, The Bloc. As EVP, Strategy Director, Antoinette will be responsible for ensuring that the agency’s talent, planning methodology, and tools are aligned with the Bloc’s vision of building exceptional customer experiences. She will oversee the strategy for several clients, …

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Deep Dive: Market Access

It’s fair to say this is the most interesting time ever for market access. Not only has COVID forced companies, governments and healthcare systems to work towards approving drugs and vaccines in record times, the sector is also facing an influx of digital therapeutics and advanced drugs that don’t fit neatly into existing access frameworks. …

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What comes next: digital transformation in B2B life sciences sales

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Mert Yentur looks at what is next for the industry. Even prior to COVID-19, sales teams reckoned with traditional online-only CRM systems that didn’t align well …

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How Market Listening Can Help Drive Your Pharma Sales Funnel

The pharmaceuticals industry is responsible for the research, development, production and of medications and generates over 1.25 trillion in revenue globally. While experiencing significant growth over the last two decades, the industry has become even more significant over the past year. The role of pharma sales reps is an incredibly important part of this lifecycle …

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Amar Urhekar joins Ashfield Health as global president

Former McCann Health veteran Amar Urhekar has joined Ashfield Health network as global president. Following a healthcare communications career spanning over two decades of leadership in five countries, Amar Urhekar takes the helm as global president of the more than 1,450-strong network that has rebranded from Ashfield Healthcare Communications to Ashfield Health. Since joining, Urhekar …

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Arist Optimizes Text Messaging Platform for the Life Sciences Industry

Life sciences organizations can easily send customizable, templated text messages and digital assets without compromising compliance Arist, developers of an innovative enterprise-level text messaging platform for education, training and outreach, has announced that its technology has been optimized to better meet the needs of the life sciences industry. The updated Arist platform enables life sciences …

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Veklury rescues Gilead from COVID doldrums in Q4

Gilead’s COVID-19 drug Veklury (remdesivir) is helping the company through disruption caused by the pandemic and patent expiry on two HIV drugs, according to its Q4 results announcement. In the final quarter alone, Veklury generated sales of just over $1.9 billion, offsetting a downturn in sales elsewhere in the business amid the disruption to healthcare …

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Bedrock Healthcare Communications makes double hire

UK health comms agency Bedrock Healthcare Communications has announced that Chris Barton has joined as strategic solutions director, taking a place on the senior management team. He will work alongside strategic solutions director Meg Morgan, scientific solutions director Derek Annan, head of scientific services Catherine Lee and head of client services Emily Wigginton. In a …

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Bedrock Healthcare Communications makes double hire

UK health comms agency Bedrock Healthcare Communications has announced that Chris Barton has joined as strategic solutions director, taking a place on the senior management team. He will work alongside strategic solutions director Meg Morgan, scientific solutions director Derek Annan, head of scientific services Catherine Lee and head of client services Emily Wigginton. In a …

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Intouch Group hires John Kenny as SVP of strategic planning

Global agency Intouch Group has hired John Kenny as senior vice president of strategic planning. As head of strategic planning, John will be responsible for working with the strategic planning team to continually evolve Intouch Group’s strategic point of view and approach while bringing the most innovative and effective solutions to clients’ brands. He will …

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Intouch Group hires John Kenny as SVP of strategic planning

Global agency Intouch Group has hired John Kenny as senior vice president of strategic planning. As head of strategic planning, John will be responsible for working with the strategic planning team to continually evolve Intouch Group’s strategic point of view and approach while bringing the most innovative and effective solutions to clients’ brands. He will …

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Do you have a remote engagement strategy?

Pharmaceutical companies have historically resisted the shift to move beyond traditional representative-to-healthcare professional interactions. Prior to COVID-19 and before the days of abundant caution and social distancing, pharmaceutical sales teams were content with the status quo. Face-to-face meetings had always been the norm for field reps, but as we now know all too well, there …

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Discover how this drug launch tracking tool can benefit your next launch

It has never been more important to get your product launch strategy right. Increased competition, pressure on margins, and shorter time-in-market has placed enormous pressure on brand managers to craft a sound launch strategy and ensure it stays on track. With so much at stake, paying careful attention to key performance indicators (KPIs) and real-world …

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Lundbeck tops Q3 expectations following strong sales of mental health drugs

Denmark’s Lundbeck has beat its expectations in third quarter results, following a strong performance from its portfolio of mental health drugs, although its newly-launched migraine drug seems to have got off to a slow start. Lundbeck posted quarterly sales of 4.46 billion Danish kroner ($693.39 million), which Reuters noted beat expectations of around 4.39 billion …

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