Medscape

It’s time to rethink the physician-pharma relationship

The traditional sales channel for the pharmaceutical industry has centered on face-to-face interaction with its core target audience – prescribing physicians. What happens when suddenly that form of interaction is taken away? Michael Brandreth, group vice president at WebMD Global, tells us how the events of the last 18 months make it more important than …

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3 Key Solutions to Fighting Stress In the Medical Field

As you read this, doctors are on the frontlines fighting a global pandemic. Lives depend on their skills and expertise, but what often gets overlooked is the fact that doctors are still prone to stress. Sure enough, according to a report by Medscape, more than 42% of physicians across various specialties say they are burned …

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The tools and techniques making virtual patient simulations more realistic than ever

Patient simulations have been a key tool for educating physicians in some form for hundreds of years – and now cutting-edge technologies are helping them become more realistic and informative than ever. Medscape’s Martin Warters tells us more. Learning from a textbook can only take you so far, and when doctors need to put theory …

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COVID-19’s lasting impact on digital communication in healthcare

The ongoing digital transformation of the healthcare and pharmaceutical industries has been greatly accelerated during the coronavirus pandemic. In The Medscape Professional Networks’ latest white paper, Healthcare’s New Normal: COVID Speeds Shift to Digital Communications, key opinion leaders and industry experts agree that in the post-pandemic world, even as lockdowns are lifted and restrictions relaxed, …

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How to increase haematologists’ and oncologists’ confidence with new treatments

A new whitepaper from Medscape highlights the difficulties haematologists and oncologists face in keeping up with rapid developments in treatment. We speak to the company’s Katie Lucero and Victoria Harvey-Jones to find out how independent medical education is changing to help HCPs increase their confidence in treating cancer patients. It’s an exciting time to be …

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