Category: Exeevo

  • What Is The Best Way to Incentivise a Digital-First Sales Team?

    Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The issue with KPIs is they can be very ineffective. If clearly defined they will get you results, but if not, they can just reinforce the wrong behaviours. The difficulty is to define the right ones. Bottomline is […]

  • The meaning of digital innovation: the pharmaphorum podcast

    This instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, and features digital transformation leader Edwin Erckens. Even though he is currently working in the HR services sector, Edwin started his career at P&G, moved to Heineken, then held regional and global executive IT and digital roles […]