Category: Béranger Lueza

  • Using cross-functional teams to develop a product’s value story

    Tanya Brinsden, senior VP of operations at ICON Global Medical Communications and Pubs Hub, Jessica Cherian, VP of content and strategic services at ICON Market Access and Reimbursement, and Béranger Lueza, principal Health Economics (HE) at ICON Global Health Economics, Outcomes Research and Epidemiology (GHEORE), discuss how essential a data-driven strategy is to successfully communicate […]