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Next generation coaching

May 27, 2022 Auto Bot 0

Capturing an audience is a critical task. Doing that in a wind tunnel of multi-channel white noise requires a special brand of cut-through. The standard […]

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Adding value through coaching

May 17, 2022 Auto Bot 0

Strategic coaching is bringing rewards across pharma as the industry adjusts to post-pandemic practices and challenges. Field forces are being realigned, business development re-focussed and […]

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Coaching Feedback

May 5, 2022 Auto Bot 0

Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback. Shaping performance with guidance elevates coaching to […]

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Coaching Consistency

April 1, 2022 Auto Bot 0

Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready. It’s […]

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New Era: New Skills

March 23, 2022 Auto Bot 0

The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray. Face-to-face opportunities […]

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Don’t be afraid to change

January 19, 2022 Auto Bot 0

The digital revolution generated by the pandemic fractured lines of connection and severed the life-blood of being able to meet with clinicians for sales teams […]

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Building internal strength

December 22, 2021 Auto Bot 0

Creating certainty in a landscape still convulsed by the pandemic is a lofty ambition, but pharma companies can use the disruption to develop positive internal […]

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Practice makes perfect

December 3, 2021 Auto Bot 0

The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental challenge around engaging with clinical staff. Sales […]