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Category: 2020 European Customer Reference Data Survey

  • Pharma digital transformation: customer data expected to play a pivotal role

    A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. In a remote world, customer data is more foundational than ever, and Veeva’s 2020 European Customer Reference Data Survey found 91% of organisations view customer data as a global strategic […]