White Papers
Plugging modular content into pharma’s omnichannel strategies
86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. Yet while many pharma companies are creating more content than ever before, they also face increased pressure… Read More »Plugging modular content into pharma’s omnichannel strategies
Pharma digital transformation: customer data expected to play a pivotal role
A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets. In a remote world, customer data is more foundational than ever, and Veeva’s 2020 European Customer Reference Data Survey found… Read More »Pharma digital transformation: customer data expected to play a pivotal role
Digitally engaging doctors around the world
Pharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of different digital channels to deliver content to, and engage with, their doctors and other audiences. The average allocation to digital channels with marketing budgets has doubled since… Read More »Digitally engaging doctors around the world
Media means business
COVID-19 has left us more reliant on media than ever – both the pharma industry and society as a whole. Havas Lynx Group’s 2020 white paper provides a blueprint for pharma brands to inject meaning into their media. “Meaningful media experiences are made by connecting… Read More »Media means business
10 Tips for Digital Asset Management Success
Given the recent rise in digital engagement and the drastic increase in digital content, it’s now essential that pharmaceutical companies have a comprehensive content strategy. A foundational step in this process is to implement an integrated solution for digital asset management (DAM) and medical, legal… Read More »10 Tips for Digital Asset Management Success
COVID-19’s lasting impact on digital communication in healthcare
The ongoing digital transformation of the healthcare and pharmaceutical industries has been greatly accelerated during the coronavirus pandemic. In The Medscape Professional Networks’ latest white paper, Healthcare’s New Normal: COVID Speeds Shift to Digital Communications, key opinion leaders and industry experts agree that in the… Read More »COVID-19’s lasting impact on digital communication in healthcare
