social media

What HCPs think about medical tweetorials

Twitter has been used by health professionals for over a decade to share medical knowledge and education. Until late-2018 they had only 140 characters to do this, increasing to 280 at that time. There have been some collaborative ways to have meaningful interactions on the platform including Twitter journal clubs. Four ways HCPs are using …

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La desinformación sobre la covid genera la escasez de ivermectina, un medicamento para animales

El mundo agropecuario lucha contra la creciente demanda de ivermectina, un medicamento antiparasitario que las redes de desinformación aseguran, sin pruebas, que ayuda contra el coronavirus.

How Covid Misinformation Created a Run on Animal Medicine

Veterinarians, ranchers and farmers say they are struggling with the effects of the surging demand for ivermectin, a deworming drug.

Social Media Has Created a New Opportunity for Medical Affairs

Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL insights to improve the company strategy. Today, social media has created a new opportunity for Medical …

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Ivermectin Won’t Treat Covid-19, but Demand Is High Anyway

The drug has spared hundreds of millions of Africans from serious parasites, but clinical trials have repeatedly failed to show that it is effective against Covid. Still, U.S. demand is high.

Study: Bots amplified pandemic misinformation on social media 

Bots may have played a significant role in circulating misinformation during the Covid-19 pandemic, according to a study published in JAMA Internal Medicine. The study found that Facebook posts in groups most affected by bots were more than twice as likely to misstate the results of a study about masks or share conspiracies. 

COVID jab rollout provides short opportunity for pharma to build trust

After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections with consumers than ever thanks to the COVID-19 vaccine drive – but it will have to move quickly.  That is the conclusion of a Mediahub study which cites recent poll data in the US giving the industry …

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How NLP Can Uncover Social Determinants of Heart Disease

David Talby, CTO, John Snow Labs Heart disease is the leading cause of death for people of most racial and ethnic groups in the United States. Cardiovascular disease-related deaths—which occur every 36 seconds—cost our country about $219 billion each year, according to the Centers for Disease Control and Prevention (CDC). People with poor cardiovascular health …

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How COVID-19 Reshaped Healthcare Consumerism & 4 Key Trends to Know for 2021

What You Should Know: – NRC Health today released its 2021 Healthcare Consumer Trends Report, which surveyed 2 million healthcare consumers against the backdrop of the ongoing coronavirus pandemic. – The latest report highlights the major trends that came to light last year, and how they will continue to impact the healthcare industry in 2021 …

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Lyft Launches 60M Ride COVID-19 Vaccine Access Campaign with Anthem, Chase, Epic, United Way, Others

What You Should Know: – In partnership with JP Morgan Chase; United Way; top healthcare organizations including Anthem, Centene, One Medical and Epic; and other non-profit and community partners, Lyft’s goal is to facilitate 60M safe rides to vaccination sites. – Lyft’s vaccine access campaign will help the communities who need it most safely travel …

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Highmark Taps Lark Health for AI-Driven Chronic Disease Management/Prevention

What You Should Know: – Highmark, one of the largest Blues plans, has chosen Lark Health for its chronic disease prevention and management platform. – Members will have access to Lark’s 24/7 AI-based coaching and programs to manage diabetes, hypertension, and prevent chronic conditions. Highmark Inc., America’s fourth-largest overall Blue Cross Blue Shield-affiliated organization, announced …

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NLP is Raising the Bar on Accurate Detection of Adverse Drug Events

 David Talby, CTO, John Snow Labs Each year, Adverse Drug Events (ADE) account for nearly 700,000 emergency department visits and 100,000 hospitalizations in the US alone. Nearly 5 percent of hospitalized patients experience an ADE, making them one of the most common types of inpatient errors. What’s more, many of these instances are hard to …

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4 Ways to Combat Hidden Costs Associated with Delayed Patient Care During COVID-19

Matt Dickson, VP, Product, Strategy, and Communication Solutions at Stericycle COVID-19 terms such as quarantine, flatten the curve, social distance, and personal protective equipment (PPE) have dominated headlines in recent months, but what hasn’t been discussed in length are the hidden costs of COVID-19 as it relates to patient adherence.   The coronavirus pandemic has amplified …

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Talking Medicines gets funding to expand AI-based “patient voice” platform

Talking Medicines has raised £1.1 million ($1.4 million) in funding that will be used to develop an artificial intelligence (AI) data platform that can be used by pharma companies to gain insights into how patients perceive them. The Glasgow-based company – which is behind the MedSmart app that helps patients keep a digital records of …

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What HCPs Think about schools reopening

In our latest article in the What HCPs Think series, CREATION.co’s Jamie Doggett analyses the social media activity of doctors to determine their views on how schools should operate during COVID-19. When and how schools should return was a big question for the UK during summer, and one that is continuing to go on. A …

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Press Ganey Acquires Doctor.com, Acquires Majority Stake in Binary Fountain

What You Should Know: – Press Ganey advances the healthcare consumerism movement with acquisitions of Doctor.com and a majority stake in Binary Fountain. – Expanded technology platform enables industry-leading management of providers’ online brand and seamless Web-wide patient acquisition and loyalty strategies. Press Ganey today announced the expansion of its market-leading health care consumerism platform …

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COVID-19 Underscores Why Certain Aspects of the American Healthcare System Should Change Forever

Irv Lichtenwald, President & CEO of Medsphere Systems Corporation In the late 1940s, the United Kingdom was busily reassembling country and what remained of the empire in the aftermath of World War II. Among many revelations, the war had convinced Britain’s leaders of the need to provide healthcare for all in the event of calamity …

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3 Easy Steps to Grow your Social Media Presence

Why is it Important to use Social Media? Today, 7 in 10 Americans use social media to connect with each other, read news content, share information, and entertain themselves, according to 2019 data by the Pew Research Center. Social media is here to stay, and you can harness its power to grow your business. How …

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Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, …

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