search engine optimization

How to Prepare for Google’s Upcoming User Experience Update

by Nile
March 11, 2021

Your website plays an important role in the overall patient experience, especially in the age of COVID-19. As important as interactions with staff, a website is where patients access health information, communicate with healthcare providers, and even make appointments. Google knows this, which is why… Read More »How to Prepare for Google’s Upcoming User Experience Update

Why You Should Demand a Team of Healthcare Marketing Specialists

by Nile
August 18, 2020

Typical healthcare marketing specialists? We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it… Read More »Why You Should Demand a Team of Healthcare Marketing Specialists