Aging-in-Place Market Valued at $151B, But Still Overshadowed by Other Care Settings

Aging in place — which includes daily essential activities, health and safety awareness, care coordination, transition support and home-based care — is a $151 billion market. That’s according to a new report from The Holding Co. and Pivotal Ventures. “The [market growth] is driven from older adults themselves,” Jocelyn Ling Malan, business design partner at …

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