Darlene Dobry, Strategic Advisor, Medical Devices and Pharmaceuticals As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s… Read More »Is COVID the Rx for the Pharmaceutical Industry’s Reputation?
The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. No one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining… Read More »What can pharma marketing learn from other regulated industries?
By – Varun Lakshmanan. It’s a well-known fact that execution is the key to success for any strategy. Board rooms and corporate meetings can produce the best strategy and roadmaps; however, what differentiates the successful ones is the quality of execution. When we talk about… Read More »Evaporation Index – The Key to Excellence in Execution
Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief… Read More »[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?