Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. It is a newer concept for pharma marketers,… Read More »What is modular content and why do pharma marketers need it NOW?
The pharmaceuticals industry is responsible for the research, development, production and of medications and generates over 1.25 trillion in revenue globally. While experiencing significant growth over the last two decades, the industry has become even more significant over the past year. The role of pharma… Read More »How Market Listening Can Help Drive Your Pharma Sales Funnel
The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity.
COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. “Keith, Kotler, Maslow” has long been the Holy Trinity… Read More »4 principles for the future of pharma marketing
Interactive, cloud-based video games are designed to tackle pharma’s current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born.
Darlene Dobry, Strategic Advisor, Medical Devices and Pharmaceuticals As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, the Pharma industry appears to be the shining hope to help us return to a new normal. Could the industry’s… Read More »Is COVID the Rx for the Pharmaceutical Industry’s Reputation?
The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. No one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining… Read More »What can pharma marketing learn from other regulated industries?
By – Varun Lakshmanan. It’s a well-known fact that execution is the key to success for any strategy. Board rooms and corporate meetings can produce the best strategy and roadmaps; however, what differentiates the successful ones is the quality of execution. When we talk about… Read More »Evaporation Index – The Key to Excellence in Execution
Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief… Read More »[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?