Medical Marketing

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

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Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If… Read More »Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success While some substance abuse and behavioral health centers are withdrawing from marketing,… Read More »Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

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March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Telemedicine & Telehealth: Innovation &… Read More »

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID