Interviews

5 Steps to Creating a Breakthrough Healthcare Brand with Low Consumer Awareness

Imagine being a health system marketing executive from a world in which your brand is highly recognized. Now, imagine transitioning into a world where people have low awareness of your brand and the type of care you provide. Johnny Smith, Vice President of Marketing Services at Encompass Health How do you build brand awareness for …

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PharmaShots Celebrates Successful Accomplishment of Three Years

Shots: PharmaShots has started its journey in July 2018 as a concise, real-time news delivery platform and is proud to announce the completion of three years, with many more to come. Till now, PharmaShots has published 5,000+ posts with 10000+ subscribers With the completion of three years journey, PharmaShots is proud to announce the “PharmaShots …

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6 Key Healthcare Trends Emerging from the Pandemic

We know the pandemic has spawned new healthcare trends. And often, our business is in a unique position to observe and analyze these trends in real-time. With clients across the full spectrum of healthcare, we monitor how providers and other healthcare organizations are affected by COVID-19 and what they’re doing to evolve and survive. Employee …

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First Databank Clinician Addresses COVID-19 Vaccine Skepticism – Q/A

Joan Kapusnik-Uner PharmD, FCSHP, FASHP, VP of Clinical Content for First Databank (FDB) As the Biden administration ramps up its efforts to increase the access of COVID-19 vaccines to more Americans, there are a large number of Americans who are skeptical about of the COVID-19 vaccine. About 1 in 3 Americans stated they definitely or probably …

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How to Structure Your Healthcare Call Center for Success

In the healthcare industry, growth happens because of a positive and meaningful patient experience. Yes, digital marketing and advertising help bring people in, but patient satisfaction develops after that first phone call. Patients are real people who need effective communication during every stage of the patient journey. When ethical marketing efforts convince potential customers to …

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Sports Marketing and Sponsorships for Healthcare Brands

One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into a private equity partnership, he wondered whether leveraging pro sports might be a good fit for his growing business and brand. Don’t forget: women love sports too. The reality is …

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VBC Expert Talks Best Practices to Optimize Value-Based Contracts for Providers

Spencer Lilly, VBC Reimbursement Expert & Consultant at abeo In a bid to shift the foundation of healthcare reimbursement, CMS is pushing for significantly more reimbursements for Medicare and Medicaid services to be tied to value-based care (VBC) contracts. To accomplish this, tackling the biggest healthcare cost line items, such as anesthesia, will be at …

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Xealth’s CEO Shares Impact of Digital Health in 2020 and What’s Ahead in 2021

Mike McSherry, CEO & Co-founder of Xealth HIT Consultant sat down with Mike McSherry, CEO, and co-founder of Seattle-based digital prescription platform Xealth to discuss digital health lessons learned in 2020 and what we can expect in 2021. As Xealth’s CEO, Mike also works with Duke Health, UPMC, Atrium Health, and The Froedtert & the …

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Human API CEO Talks Data Privacy Concerns in Employee Wellness Programs

Andrei Pop, Founder, and CEO of Human API, A recent BBC article discusses the rise in employee health tracking via wearable devices and highlights a number of concerns around data privacy. To try and prevent health tracking schemes from crossing ethical lines, and eroding trust between employee and employer, some industry figures believe that organizations …

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Gladskin’s President Skyler Stein Talks Endolysin Technology – Q/A

Skyler Stein, President of Gladskin We recently spoke with Skyler Stein, President of Dutch biotechnology company Gladskin to learn more about its global endolysin technology that uses its science to improve inflammatory skin conditions by rebalancing the skin microbiome. Gladskin’s parent company, Micreos, raised about $36.7M in funding last year for its endolysin technology that …

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How Hackers Are Targeting COVID-19 Vaccine Distribution Chain – Q/A

With the US and other major countries poised to begin national distribution of multiple FDA-approved COVID-19 vaccines, the cybersecurity threats to secure COVID19 vaccine distribution is imminent. Earlier this month, IBM released a report on malicious cyber actors targeting the COVID-19 cold chain—an integral part of delivering and storing a vaccine at safe temperatures. Impersonating …

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[Podcast] The Art of Human Care

Hassan Tetteh, MD, author of“The Art of Human Care.” I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health …

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Where — and Why — ICER Really Matters

Check out my interview on the Redeeming Value podcast with Brian Reid. PRECISIONheor Vice President Jason Shafrin pops in to talk about the Institute of Clinical and Economic Review and the broader question of where the group’s influence is centered and the elements of ICER reports that stakeholders are paying attention to. Do listen to …

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[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately, health systems, hospitals, and medical providers are  uniquely qualified to …

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[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share …

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[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will …

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COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? Stewart Gandolf, CEO, Healthcare Success Aaron Clifford, SVP …

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