Joan Kapusnik-Uner PharmD, FCSHP, FASHP, VP of Clinical Content for First Databank (FDB) As the Biden administration ramps up its efforts to increase the access of COVID-19 vaccines to more Americans, there are a large number of Americans who are skeptical about of the COVID-19 vaccine.… Read More »First Databank Clinician Addresses COVID-19 Vaccine Skepticism – Q/A
In the healthcare industry, growth happens because of a positive and meaningful patient experience. Yes, digital marketing and advertising help bring people in, but patient satisfaction develops after that first phone call. Patients are real people who need effective communication during every stage of the… Read More »How to Structure Your Healthcare Call Center for Success
One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into a private equity partnership, he wondered whether leveraging pro sports might be a good fit for his growing business and… Read More »Sports Marketing and Sponsorships for Healthcare Brands
Spencer Lilly, VBC Reimbursement Expert & Consultant at abeo In a bid to shift the foundation of healthcare reimbursement, CMS is pushing for significantly more reimbursements for Medicare and Medicaid services to be tied to value-based care (VBC) contracts. To accomplish this, tackling the biggest… Read More »VBC Expert Talks Best Practices to Optimize Value-Based Contracts for Providers
Mike McSherry, CEO & Co-founder of Xealth HIT Consultant sat down with Mike McSherry, CEO, and co-founder of Seattle-based digital prescription platform Xealth to discuss digital health lessons learned in 2020 and what we can expect in 2021. As Xealth’s CEO, Mike also works with… Read More »Xealth’s CEO Shares Impact of Digital Health in 2020 and What’s Ahead in 2021
Andrei Pop, Founder, and CEO of Human API, A recent BBC article discusses the rise in employee health tracking via wearable devices and highlights a number of concerns around data privacy. To try and prevent health tracking schemes from crossing ethical lines, and eroding trust… Read More »Human API CEO Talks Data Privacy Concerns in Employee Wellness Programs
Skyler Stein, President of Gladskin We recently spoke with Skyler Stein, President of Dutch biotechnology company Gladskin to learn more about its global endolysin technology that uses its science to improve inflammatory skin conditions by rebalancing the skin microbiome. Gladskin’s parent company, Micreos, raised about… Read More »Gladskin’s President Skyler Stein Talks Endolysin Technology – Q/A
With the US and other major countries poised to begin national distribution of multiple FDA-approved COVID-19 vaccines, the cybersecurity threats to secure COVID19 vaccine distribution is imminent. Earlier this month, IBM released a report on malicious cyber actors targeting the COVID-19 cold chain—an integral part… Read More »How Hackers Are Targeting COVID-19 Vaccine Distribution Chain – Q/A
Hassan Tetteh, MD, author of“The Art of Human Care.” I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College… Read More »[Podcast] The Art of Human Care
Check out my interview on the Redeeming Value podcast with Brian Reid. PRECISIONheor Vice President Jason Shafrin pops in to talk about the Institute of Clinical and Economic Review and the broader question of where the group’s influence is centered and the elements of ICER… Read More »Where — and Why — ICER Really Matters
Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately,… Read More »[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19
Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to… Read More »[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps
Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief… Read More »[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?
COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing… Read More »COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward