Category: Interviews

5 Steps to Creating a Breakthrough Healthcare Brand with Low Consumer Awareness

Branding, Healthcare Advertising Agency, Healthcare Marketing, Healthcare Marketing Agency, Interviews / October 4, 2021 October 4, 2021

Imagine being a health system marketing executive from a world in which your brand is highly recognized. Now, imagine transitioning into a world where people have low awareness of your brand and the type of care you provide. Johnny Smith, Vice President of Marketing Services at Encompass Health How do you build brand awareness for …

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PharmaShots Celebrates Successful Accomplishment of Three Years

Accomplishment, Celebrates, Insights, Interviews, New Website, PharmaShots, PharmaShots Bespoke, Three Years / July 29, 2021 July 29, 2021

Shots: PharmaShots has started its journey in July 2018 as a concise, real-time news delivery platform and is proud to announce the completion of three years, with many more to come. Till now, PharmaShots has published 5,000+ posts with 10000+ subscribers With the completion of three years journey, PharmaShots is proud to announce the “PharmaShots …

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6 Key Healthcare Trends Emerging from the Pandemic

Current trends in healthcare, Healthcare Advertising Agency, Healthcare industry trends, Healthcare Marketing, Healthcare Marketing Agency, Healthcare Trends, Interviews, patient experience / June 10, 2021 June 10, 2021

We know the pandemic has spawned new healthcare trends. And often, our business is in a unique position to observe and analyze these trends in real-time. With clients across the full spectrum of healthcare, we monitor how providers and other healthcare organizations are affected by COVID-19 and what they’re doing to evolve and survive. Employee …

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First Databank Clinician Addresses COVID-19 Vaccine Skepticism – Q/A

Clinical Decision Support, Coronavirus (COVID-19), decision support, digital health, FDA, First Databank, Interviews, medication, Most Popular, Pfizer, public health, risk / March 3, 2021 March 3, 2021

Joan Kapusnik-Uner PharmD, FCSHP, FASHP, VP of Clinical Content for First Databank (FDB) As the Biden administration ramps up its efforts to increase the access of COVID-19 vaccines to more Americans, there are a large number of Americans who are skeptical about of the COVID-19 vaccine. About 1 in 3 Americans stated they definitely or probably …

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How to Structure Your Healthcare Call Center for Success

advertising agency, call center, Contact center, Greystone.net, HCIC, Healthcare call center, Healthcare call center best practices, healthcare internet conference, Healthcare Marketing, Interviews, Kathy Divis, marketing agency, patient experience / February 11, 2021 February 11, 2021

In the healthcare industry, growth happens because of a positive and meaningful patient experience. Yes, digital marketing and advertising help bring people in, but patient satisfaction develops after that first phone call. Patients are real people who need effective communication during every stage of the patient journey. When ethical marketing efforts convince potential customers to …

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Sports Marketing and Sponsorships for Healthcare Brands

Advertising, Branding, Healthcare Marketing, Interviews, Sports marketing, sports marketing and sponsorship, Sports marketing strategies, sports sponsorship / January 28, 2021 January 28, 2021

One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into a private equity partnership, he wondered whether leveraging pro sports might be a good fit for his growing business and brand. Don’t forget: women love sports too. The reality is …

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VBC Expert Talks Best Practices to Optimize Value-Based Contracts for Providers

Interviews, Value-Based Care / January 11, 2021 January 11, 2021

Spencer Lilly, VBC Reimbursement Expert & Consultant at abeo In a bid to shift the foundation of healthcare reimbursement, CMS is pushing for significantly more reimbursements for Medicare and Medicaid services to be tied to value-based care (VBC) contracts. To accomplish this, tackling the biggest healthcare cost line items, such as anesthesia, will be at …

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Xealth’s CEO Shares Impact of Digital Health in 2020 and What’s Ahead in 2021

Amazon, care pathways, care teams, chronic care, Clinical Decision Support, Clinical Trials, CMS, decision support, digital health, Digital Health Funding, Digital Prescription Platform, google, Health Disparities, health insurance, Health Systems, HIT, HIT Consultant, Interviews, Patient Engagement, Patient Monitoring, Payers, remote patient monitoring, risk, Telehealth, UPMC, venture capital, Walmart, Wearables, Xealth / January 7, 2021 January 7, 2021

Mike McSherry, CEO & Co-founder of Xealth HIT Consultant sat down with Mike McSherry, CEO, and co-founder of Seattle-based digital prescription platform Xealth to discuss digital health lessons learned in 2020 and what we can expect in 2021. As Xealth’s CEO, Mike also works with Duke Health, UPMC, Atrium Health, and The Froedtert & the …

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Human API CEO Talks Data Privacy Concerns in Employee Wellness Programs

API, behavior, consumer health, digital health, Heart, Human API, Interviews, mental health, millennials, Omada Health, Uber, workplace / December 23, 2020 December 23, 2020

Andrei Pop, Founder, and CEO of Human API, A recent BBC article discusses the rise in employee health tracking via wearable devices and highlights a number of concerns around data privacy. To try and prevent health tracking schemes from crossing ethical lines, and eroding trust between employee and employer, some industry figures believe that organizations …

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Gladskin’s President Skyler Stein Talks Endolysin Technology – Q/A

Interviews, Life Sciences / December 18, 2020 December 18, 2020

Skyler Stein, President of Gladskin We recently spoke with Skyler Stein, President of Dutch biotechnology company Gladskin to learn more about its global endolysin technology that uses its science to improve inflammatory skin conditions by rebalancing the skin microbiome. Gladskin’s parent company, Micreos, raised about $36.7M in funding last year for its endolysin technology that …

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How Hackers Are Targeting COVID-19 Vaccine Distribution Chain – Q/A

Coronavirus (COVID-19), Cybercriminals, cybersecurity, digital health, FDA, healthcare delivery, IBM, Interviews, Life Sciences, Phishing / December 16, 2020 December 16, 2020

With the US and other major countries poised to begin national distribution of multiple FDA-approved COVID-19 vaccines, the cybersecurity threats to secure COVID19 vaccine distribution is imminent. Earlier this month, IBM released a report on malicious cyber actors targeting the COVID-19 cold chain—an integral part of delivering and storing a vaccine at safe temperatures. Impersonating …

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[Podcast] The Art of Human Care

Hassan Tettah, Healthcare Advertising Agency, Healthcare Marketing, Healthcare Marketing Agency, healthcare success, healthcare vs human care, Interviews, patient experience, patient experience lessons, state of patient experience, Stewart Gandolf, The Art of Human Care, the LEARN model / December 10, 2020 December 10, 2020

Hassan Tetteh, MD, author of“The Art of Human Care.” I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health …

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Where — and Why — ICER Really Matters

Blogging, HTA, ICER, Interviews / September 30, 2020 September 30, 2020

Check out my interview on the Redeeming Value podcast with Brian Reid. PRECISIONheor Vice President Jason Shafrin pops in to talk about the Institute of Clinical and Economic Review and the broader question of where the group’s influence is centered and the elements of ICER reports that stakeholders are paying attention to. Do listen to …

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[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Cleveland Clinic, coronavirus, COVID, COVID-19, Creating a safe workspace, Healthcare Advertising Agency, Healthcare Marketing, Healthcare Marketing Agency, Healthcare Marketing Leadership, healthcare success, Hospital Marketing, Interviews, Jim Merlino, Medical Advertising Agency, pandemic, patient experience, podcast, Stewart Gandolf / August 13, 2020 August 13, 2020

Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately, health systems, hospitals, and medical providers are uniquely qualified to …

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[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Advertising, Agency search firm, ed bennett, finding a marketing agency, finding an advertising agency, Healthcare Advertising Agency, healthcare advertising agency services, Healthcare Agency Podcast, Healthcare Marketing Agency, healthcare success, Hospital advertising agency, Hospital Marketing, Hospital marketing agency, Interviews, marketing FUD factors, MarTech.Health, Medical Advertising Agency, Medical Agency Podcast, medical digital marketing, RFI, RFP, Select a Marketing Agency, Stewart Gandolf / July 7, 2020 July 7, 2020

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share …

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[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Advertising, Branding, coronavirus, COVID, COVID Resolutionists, Creative Director, Creative messaging, Creative Strategies, Dana Callow, Doctor Marketing, Elisabeth Kubler-Ross, Five Stages of Grief, Healthcare Advertising Agency, healthcare consumer, Healthcare Marketing Agency, healthcare providers, Hospital Marketing, Interviews, Kubler-Ross model, pharma marketing, Pharmaceutical Marketing, Physician Marketing, podcast, Stages of grief, Stewart Gandolf / June 19, 2020 June 19, 2020

Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will …

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COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

Advertising, Branding, coronavirus, COVID, COVID-19, COVID-19 Healthcare Marketing, digital advertising, digital healthcare advertising, Google My Business, healthcare advertising, healthcare budgets, healthcare communications, Healthcare Marketing, Healthcare Marketing Agency, Healthcare Marketing Leadership, healthcare marketing strategies, healthcare network marketing, healthcare seo, Healthcare Social Media, integrated marketing, Interviews, Medical Marketing, medical practices marketing, Schema.org, Stewart Gandolf / April 3, 2020 April 3, 2020

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? Stewart Gandolf, CEO, Healthcare Success Aaron Clifford, SVP …

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