Internet Marketing

How to Prepare for Google’s Upcoming User Experience Update

Your website plays an important role in the overall patient experience, especially in the age of COVID-19. As important as interactions with staff, a website is where patients access health information, communicate with healthcare providers, and even make appointments. Google knows this, which is why user experience has always been a part of SEO best …

How to Prepare for Google’s Upcoming User Experience Update Read More »

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If you’re a doctor, hospital, or medical organization, you understand and …

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands Read More »

These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google

Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the health of your entire website, not just a few pages. Over the years, we’ve conducted hundreds if not thousands of technical SEO audits and in-depth analyses. We’ve observed many commonalities …

These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google Read More »

Why Healthcare Should Care about OTT Advertising

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing …

Why Healthcare Should Care about OTT Advertising Read More »

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare …

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19 Read More »

Vein Practice Marketing Strategies to Implement Now

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? …

Vein Practice Marketing Strategies to Implement Now Read More »