Category: Hospital Marketing

A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Hospital and health system CEOs must lead their teams to successfully deal with innumerable daily challenges. And we understand that there’s more than marketing on your mind. CEOs are responsible for delivering excellent healthcare to communities, patient experience, patient safety, physician relations, reimbursements, donors, employee relations, treating COVID-19 patients, vaccine distribution, capital investments, maintaining and …

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How to Create a Strong Hospital Brand that Attracts the Modern Consumer

Healthcare Advertising Agency, Healthcare Content Marketing, Healthcare Marketing, Healthcare Marketing Agency, Hospital brand, hospital branding, Hospital Marketing, Reach target patients, Robert Miller / March 23, 2021 March 23, 2021

Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this demand has caused hospitals to develop consumer-friendly services and processes. While the previous patient was fine waiting in line, today’s consumer wants it now. The patient of the past took …

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[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Cleveland Clinic, coronavirus, COVID, COVID-19, Creating a safe workspace, Healthcare Advertising Agency, Healthcare Marketing, Healthcare Marketing Agency, Healthcare Marketing Leadership, healthcare success, Hospital Marketing, Interviews, Jim Merlino, Medical Advertising Agency, pandemic, patient experience, podcast, Stewart Gandolf / August 13, 2020 August 13, 2020

Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately, health systems, hospitals, and medical providers are uniquely qualified to …

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[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Advertising, Agency search firm, ed bennett, finding a marketing agency, finding an advertising agency, Healthcare Advertising Agency, healthcare advertising agency services, Healthcare Agency Podcast, Healthcare Marketing Agency, healthcare success, Hospital advertising agency, Hospital Marketing, Hospital marketing agency, Interviews, marketing FUD factors, MarTech.Health, Medical Advertising Agency, Medical Agency Podcast, medical digital marketing, RFI, RFP, Select a Marketing Agency, Stewart Gandolf / July 7, 2020 July 7, 2020

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share …

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[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Advertising, Branding, coronavirus, COVID, COVID Resolutionists, Creative Director, Creative messaging, Creative Strategies, Dana Callow, Doctor Marketing, Elisabeth Kubler-Ross, Five Stages of Grief, Healthcare Advertising Agency, healthcare consumer, Healthcare Marketing Agency, healthcare providers, Hospital Marketing, Interviews, Kubler-Ross model, pharma marketing, Pharmaceutical Marketing, Physician Marketing, podcast, Stages of grief, Stewart Gandolf / June 19, 2020 June 19, 2020

Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will …

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How Are Healthcare Consumers Responding to the Coronavirus Pandemic?

coronavirus, COVID, COVID Webinar, health system marketing, Healthcare Advertising Agency, Healthcare Marketing, Healthcare Marketing Agency, healthcare marketing research, Hospital Marketing, Marketing research, outpatient procedures, patient marketing, Rob Klein, Stewart Gandolf, The New Normal, Wave II Omnibus Study / June 19, 2020 June 19, 2020

COVID-19: The New Normal for Healthcare Consumers A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients …

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