Healthcare Marketing

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

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Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If… Read More »Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Virtual Care in the Post-COVID World: How to Prepare Your Healthcare Environment

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Nicole Muehlenhaus, Senior Product Manager, Ergotron As the COVID-19 pandemic accelerated telehealth adoption, many patients and providers supported the remote-friendly technology. While the big spikes of usage may slow, adoption is still far ahead from where it was pre-pandemic, and we expect that to remain.… Read More »Virtual Care in the Post-COVID World: How to Prepare Your Healthcare Environment

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

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Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately,… Read More »[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

Healthcare Success hires new senior executive to lead creative development and execution

The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow.… Read More »Healthcare Success hires new senior executive to lead creative development and execution

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success While some substance abuse and behavioral health centers are withdrawing from marketing,… Read More »Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

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March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Telemedicine & Telehealth: Innovation &… Read More »

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID