Healthcare Marketing Agency

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems… Read More »Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

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Hospital and health system CEOs must lead their teams to successfully deal with innumerable daily challenges. And we understand that there’s more than marketing on your mind. CEOs are responsible for delivering excellent healthcare to communities, patient experience, patient safety, physician relations, reimbursements, donors, employee… Read More »A CEO’s Guide to Hospital Marketing Strategies: 7 Wins You Should Expect from Your Investment

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

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Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If… Read More »Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

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Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the coronavirus pandemic. Fortunately,… Read More »[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to… Read More »[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

Healthcare Success hires new senior executive to lead creative development and execution

The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow.… Read More »Healthcare Success hires new senior executive to lead creative development and execution

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success While some substance abuse and behavioral health centers are withdrawing from marketing,… Read More »Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

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March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Telemedicine & Telehealth: Innovation &… Read More »

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID