Healthcare Content Marketing

Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

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Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If… Read More »Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

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Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all,… Read More »Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic