Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and wellness companies, including hospitals and device manufacturers, can benefit from the same B2B digital marketing tactics. Sales teams today are… Read More »Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs
Describing 2020 as a challenging year for home health agencies is an understatement. With the transition to the patient-driven groupings model and then a pandemic, this industry has experienced some of the biggest changes in decades.