Doctor Marketing

Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and wellness companies, including hospitals and device manufacturers, can benefit from the same B2B digital marketing tactics. Sales teams today are… Read More »Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

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March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Telemedicine & Telehealth: Innovation &… Read More »

Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID