Digital Marketing

What is modular content and why do pharma marketers need it NOW?

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. It is a newer concept for pharma marketers, however, who are now turning to modular solutions in response …

What is modular content and why do pharma marketers need it NOW? Read More »

Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and wellness companies, including hospitals and device manufacturers, can benefit from the same B2B digital marketing tactics. Sales teams today are challenged more than ever to reach physicians and healthcare providers …

Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs Read More »

COVID-19 and the digital pharma marketing revolution

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue, argues pharmaphorum’s Richard Staines. The global outbreak of COVID-19 has forced businesses to radically change their way of working. Healthcare companies have been …

COVID-19 and the digital pharma marketing revolution Read More »

Digitally engaging doctors around the world

Pharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of different digital channels to deliver content to, and engage with, their doctors and other audiences. The average allocation to digital channels with marketing budgets has doubled since 2016, up to 34% for 2020 according to Indegene research, …

Digitally engaging doctors around the world Read More »

Vein Practice Marketing Strategies to Implement Now

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? …

Vein Practice Marketing Strategies to Implement Now Read More »

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, …

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic Read More »