CRM

The meaning of digital innovation: the pharmaphorum podcast

This instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, and features digital transformation leader Edwin Erckens. Even though he is currently working in the HR services sector, Edwin started his career at P&G, moved to Heineken, then held regional and global executive IT and digital roles …

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Reality Check | Is Your Current Customer Engagement Solution the Best Choice for All Markets?

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they were used to driving around in a Ferrari, how easy do you think it would be to convince them to give it back? Nearly impossible. They would argue it is the only way to get to their appointments on time. Nothing else would measure up. So why would …

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Omnichannel customer-centric teams and the future of pharma CRM

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, according to one digital transformation leader. The industry is making some progress with this, but it’s not enough, says Edwin Erckens, who was until recently chief information officer within …

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A Message to Pharma CIOs: Optimizing Salesforce Improves Security and Compliance

By Jennifer Mercer, CEO of Metazoa Jennifer Mercer is Co-founder and CEO of Metazoa, developers of Snapshot, an admin and developer tool for companies with complex Salesforce orgs that is used by over 60% of Fortune 100 companies.  Salesforce org management is usually not the headliner for CIOs and CTOs looking to catch up on …

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COVID drives a customer experience shift in life sciences CRM

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. Gartner’s’ CRM market guide notes that AI, digital scalability and hyper-automation hold the keys …

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COVID drives a customer experience shift in life sciences CRM

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. Gartner’s’ CRM market guide notes that AI, digital scalability and hyper-automation hold the keys …

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