content marketing

4 ways emerging pharma companies can harness marketing content

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having fewer resources than bigger firms. A new pharma marketing content ebook from Veeva looks at best practices for building a content foundation that can enable long-term growth. It explains how …

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Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and wellness companies, including hospitals and device manufacturers, can benefit from the same B2B digital marketing tactics. Sales teams today are challenged more than ever to reach physicians and healthcare providers …

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