Category: BrightStar Care

  • The Case For and Against Home Care Provider-Medicare Advantage Relationships

    Shifting health care payer trends have home-based care providers stuck between two battling business decisions: “adapt or die,” or sustainability. Those two decisions may look like one in the same to outsiders, but for home care operators grappling with whether to engage with Medicare Advantage (MA), they sometimes posit providers on different sides of the […]

  • Why More Home Care Franchises Are Seeing Value in Company-Owned Locations

    As more home care franchise companies begin to embrace company-owned or corporate-owned locations, veterans in the space are analyzing the return on investment of their long-held locations. While company-owned locations are more recent additions at a number home care agencies, BrightStar Care got its start with a handful of company-owned locations in 2002. In fact, […]

  • Home Care Provider BrightStar Care Ready to Align Itself with Larger Network

    For a while now, home care giant BrightStar Care has gone above and beyond the standard franchise model. It introduced senior living communities into its network to assist seniors with their care transitions while maintaining those clients. Recently, it has launched its new “care homes,” a twist on those senior living communities. BrightStar has always […]

  • Top Home Care Predictions for 2022

    The personal home care industry has received unprecedented recognition and praise over the last two years. President Joe Biden and Vice President Kamala Harris explicitly mentioned home care – and home care workers – on the campaign trail and after inauguration. “Just the fact that a sitting president is talking about home care is huge,” […]

  • BrightStar CEO Shelly Sun: Data Will ‘Separate Us From the Pack’

    Non-medical home care providers know they provide significant value to their clients. The issue many have had in the past is proving that value to others, whether it be potential partners or even seniors’ families. To change that, companies have begun to invest considerable money and resources into extracting data from the work they do. […]

  • DOL Oversight Ramping Up, But Home Care Industry ‘Still a Little Behind’ on Compliance

    Home-based care providers have had to deal with an uncertain legal and regulatory environment for almost two years at this point. It’s created bottom-line challenges as well as workplace ones. Cheryl Stanton, the chief legal and government affairs officer at BrightStar Care, experienced this first hand when the U.S. Occupational Safety and Health Administration (OSHA) […]

  • Strength in Numbers: Home Care Executives Reveal 2021’s Most Important Partnerships

    The old adage “there is strength in numbers” has stood the test of time because it’s largely true. To remain competitive and gain an edge over competitors, home care operators must form strategic partnerships with a wide variety of organizations. Common examples include collaborations with transportation companies like Uber (NYSE: UBER) and Lyft (Nasdaq: LYFT), […]

  • BrightStar Care Joins Amazon, Landmark Health on Home-Based Care Coalition

    BrightStar Care has joined Moving Health Home (MHH) — a home-based care advancement coalition that counts Amazon Care and Intermountain Healthcare as members, among 9 other organizations. BrightStar Care is one of the largest home care franchises in the nation. The Chicago-based company’s overall network spans 340 personal care locations in 38 states, reaching about […]

  • 4 Top Marketing Benefits of Converting to a National Franchisor

    For an in-home care provider, the benefits of joining a national franchisor are vast, particularly in the age of COVID-19. Among the infrastructure advantages are marketing benefits, as a national franchisor is in an ‘always-on’ position building the brand while a local home care agency focuses on delivering care and eliminates the work that a […]

  • [Sponsored] Benefits of the In-Home Care Franchise Model in a Post-COVID World

    The last 10 months for in-home care providers brought challenge upon challenge — most of which arose as a direct result of the COVID-19 pandemic. Care providers across the industry took heroic measures to make it through the crisis, from personal protective equipment (PPE) procurement to navigating social-distancing requirements and managing staff on a remote […]

  • Beyond the Pandemic: 9 Overlooked Stories from 2020

    The ongoing COVID-19 pandemic dominated headlines in 2020 — and rightfully so. But there were plenty of other storylines that defined the year, including the launch of the Patient-Driven Groupings Model (PDGM), the conclusion of a hotly contested presidential election and the execution of multiple industry-shaping transactions. These are nine of the most overlooked stories […]

  • BrightStar Care Targets Health System, Payer Partnerships with Latest Pilot

    Two Chicago-based in-home care companies are teaming up in a move that illustrates bigger home care trends. On Tuesday, BrightStar Care — one of the largest home care franchisers in the nation — announced it’s joining Dina’s digital home care coordination network. In doing so, the home care and senior living franchise organization hopes to […]

  • Amedisys Expands Personal Care Network Through New Partnership with BrightStar Care

    One of the largest home care franchises in the country is teaming up with one of the nation’s largest home health providers. Chicago-based BrightStar Care signed a care coordination agreement with Baton Rouge, Louisiana-based Amedisys Inc. (Nasdaq: AMED), adding BrightStar’s agencies to Amedisys’ personal care network. The personal care network’s goal is to facilitate care […]

  • Home Care Companies Create New Revenue Streams by Helping Businesses Safely Reopen

    After weeks — in some cases, months — of closures due to the coronavirus, businesses across the U.S. began reopening in early June. But by July, many of those same businesses were forced to go in the opposite direction, thanks to a national resurgence of COVID-19 cases. As shops, manufacturing plants and warehouses again attempt […]