Archive


Category: Branding

  • Your Guide to Healthcare Industry Competitive Analysis for Branding & Digital Marketing

    If you want to dominate organic, paid, and local search results, you’ve got to study your business from several angles.   Building a deep understanding of your competitors’ strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies.  However, understanding which marketing tactics you […]

  • Branding Checklist for Multilocation Providers: 7 Things to Consider Before You Start

    While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You see, most of our clients are multilocation healthcare businesses. We have worked with health systems, hospitals, practices, retail locations, urgent cares, ASCs, addiction treatment centers, and long-term care facilities. When […]

  • 3 Tips to Building a Living Brand that Endures Online

    How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how do you remain relevant to new generations of customers — all while staying true to your brand identity? Spoiler: You don’t do it by compromising who you are.  The only […]

  • 5 Steps to Creating a Breakthrough Healthcare Brand with Low Consumer Awareness

    Imagine being a health system marketing executive from a world in which your brand is highly recognized. Now, imagine transitioning into a world where people have low awareness of your brand and the type of care you provide. Johnny Smith, Vice President of Marketing Services at Encompass Health How do you build brand awareness for […]

  • Sports Marketing and Sponsorships for Healthcare Brands

    One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into a private equity partnership, he wondered whether leveraging pro sports might be a good fit for his growing business and brand. Don’t forget: women love sports too. The reality is […]

  • Have you checked your brand’s temperature?

    In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ […]

  • Healthcare Success hires new senior executive to lead creative development and execution

    The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, full-service healthcare marketing and advertising agency Healthcare Success is proud to announce the hiring of Executive Creative Director Dana Callow. Dana Callow, Healthcare Success:Executive Creative Director A seasoned marketing professional, […]

  • Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

     We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the […]

  • Vein Practice Marketing Strategies to Implement Now

    Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

  • COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

    COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? Stewart Gandolf, CEO, Healthcare Success Aaron Clifford, SVP […]