As a healthcare marketing agency, we talk a lot about the many ways to grow an organization, from digital marketing and paid search to traditional advertising and branding. But there’s another crucial way to grow a health practice, hospital, or health system, and that’s with doctor referrals.
Of course, most hospital CEOs recognize that positive relationships with area private practices are vital to their admissions. Meanwhile, specialty practice physicians likewise rely heavily on primary care referrals.
I’ve spoken and written about doctor referral building countless times over the years. This week, I interviewed my friend and “subspecialist” expert Kriss Barlow to join me on our podcast. Co-founder of the consulting firm Barlow/McCarthy, Kriss is an expert on building referral relationships through physician liaisons.