Over the past several months, in-home care providers of all shapes and sizes have had to become especially creative while promoting their services to clients, patients and referral sources.
In many cases, those marketing and advertising efforts have had to also serve as education, helping people understand the true value of home-based care in the midst of an ongoing public health crisis.
“This is a time when in-home care — from Medicare-certified home health care to non-medical home care — is at a premium,” Aging Media Network Executive Vice President George Yedinak said. “Our goal is to help recognize the people and companies who put at-home care in the spotlight in incredible ways.”
As part of that mission, Aging Media Network and HHCN have launched the first annual Aspect Marketing and Advertising Awards program. In addition to marketing and advertising, the Aspect Awards will recognize outstanding work in public relations.
The awards program started Nov. 2, with submissions being accepted through Jan. 15. Winners will be announced on March 15 at 12 p.m. CT.
Submissions can include multimedia, print, billboard and direct-mail campaigns, as well as marketing and advertising in the form of radio ads or podcast segments. Other examples include social media campaigns, rebranding efforts and new brand launches.
Outstanding work around COVID-19 messaging and communication will likewise be accepted.
“As much as we write about in-home primary care, home health, home care and more on a daily basis, there are a lot of people out there who only think of ‘health care’ or ‘senior care’ as something that happens in a facility,” HHCN editor Bob Holly said. “The industry has worked very hard to change those misconceptions and raise awareness.”
Along with home-based care, the Aspect Awards will recognize the very best in marketing and advertising in the senior housing and skilled nursing facility (SNF) spaces. Campaigns highlighting the value of hospice and palliative care will also be considered.
Entrants may be providers or vendors in each respective category and entry type.
For more information about the 2021 Aspect Awards program, visit: https://aspectawards.agingmedia.com.
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