HHCN to Highlight Best Marketing and Advertising in Home-Based Care

Aging Media Network, the parent company of Home Health Care News, is highlighting the very best marketing and advertising in home-based care.

Over the past several months, in-home care providers of all shapes and sizes have had to become especially creative while promoting their services to clients, patients and referral sources.

In many cases, those marketing and advertising efforts have had to also serve as education, helping people understand the true value of home-based care in the midst of an ongoing public health crisis.

“This is a time when in-home care — from Medicare-certified home health care to non-medical home care — is at a premium,” Aging Media Network Executive Vice President George Yedinak said. “Our goal is to help recognize the people and companies who put at-home care in the spotlight in incredible ways.”

As part of that mission, Aging Media Network and HHCN have launched the first annual Aspect Marketing and Advertising Awards program. In addition to marketing and advertising, the Aspect Awards will recognize outstanding work in public relations.

The awards program started Nov. 2, with submissions being accepted through Jan. 15. Winners will be announced on March 15 at 12 p.m. CT.

Submissions can include multimedia, print, billboard and direct-mail campaigns, as well as marketing and advertising in the form of radio ads or podcast segments. Other examples include social media campaigns, rebranding efforts and new brand launches.

Outstanding work around COVID-19 messaging and communication will likewise be accepted.

“As much as we write about in-home primary care, home health, home care and more on a daily basis, there are a lot of people out there who only think of ‘health care’ or ‘senior care’ as something that happens in a facility,” HHCN editor Bob Holly said. “The industry has worked very hard to change those misconceptions and raise awareness.”

Along with home-based care, the Aspect Awards will recognize the very best in marketing and advertising in the senior housing and skilled nursing facility (SNF) spaces. Campaigns highlighting the value of hospice and palliative care will also be considered.

Entrants may be providers or vendors in each respective category and entry type.

For more information about the 2021 Aspect Awards program, visit: https://aspectawards.agingmedia.com.

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Aging Media Announces Future Leaders Awards Class of 2020

Aging Media Network today announced this year’s Future Leaders Awards honorees, recognizing high-performing employees who are shaping the next decade of care delivery across the senior housing, skilled nursing, home health and hospice industries.

The 2020 awards program is sponsored exclusively by PointClickCare Technologies, the leading cloud-based software platform for the senior care market today.

Future Leaders are nominated by their peers and are recognized as dynamic leaders, ages 40 years or under, who are shaping the next decade of care delivery. These passionate workers know how to put vision into action for the good of seniors and aging industry professionals, and they are committed to the wellbeing of the aging population and the industries they serve.

“We are thrilled to showcase these leaders across the care continuum with the Future Leader designation,” says Aging Media Co-Founder George Yedinak. “As the aging population grows and care models continue to shift, we need Future Leaders more than ever to pave the way for the future of senior care.”

This year’s Future Leaders class recognizes more than 20 individuals in their respective industries, all of whom will be featured in upcoming Aging Media publications, and will be recognized at Aging Media’s FUTURE virtual event to be held September 16-17.

“PointClickCare is honored to be the exclusive sponsor for this year’s awards program,” says Dave Wessinger, co-founder and president, PointClickCare. “Together with Aging Media we are committed to recognizing these well-deserving future leaders and their organizations. We applaud them and look forward to seeing the continued impact they have on care delivery and the senior care industry.”

For more information about the Future Leader Awards and to view the complete Future Leaders Class of 2020, please visit https://futureleaders.agingmedia.com/.

Aging Media is pleased to announce the following Future Leaders Awards honorees:

Home Health Care News

Qiana James, Founder/CEO, Friendly Faces Senior Care
Sara Wilson, CEO and President, Home Assist Health
Leah Connachan, Chief Revenue Officer, MedBridge
Kunu Kaushal, Founder and CEO, Senior Solutions Home Care/The Independent Home Care Alliance
Sharon Vogel, Division Director of Strategy and Innovation, Skilled Nursing Unit, BAYADA Home Health Care
Jamie Brown, Vice President of Home Services, Eden Health
Andrew Matthews, Vice President of Business Development, 24 Hour Home Care
Jessica Treat, Director of Community Relations, Josephine Caring Community
Vincent Amazona, Specialized Trainer, Care Indeed

Senior Housing News

Isabelle Guarino, COO, AL Family
Kari Onweller, Vice President of Partner Relations & Portfolio Management, Invesque, Inc.
Jason French, Administrator, Western Reserve Masonic Community
Zach Rigby, Director, JLL
Kristopher Yetman, Senior Development Director, Benchmark Senior Living

Skilled Nursing News

Bryan Hickman, SVP- Investments, Invesque, Inc.
Eli Mirlis, CEO, RegalCare
Justin DiRezze, CEO, Theoria Medical x 5-Star Telemed
Courtney Cooke, Director, Clinical Social Work, MPAC Healthcare
Christa Kelly, Vice President of Business Development, Villa Healthcare
John McFarlane, Chief Clinical Officer, Ignite Medical Resorts
Gina Bruno, Vice President of Value-Based Care, naviHealth

Hospice News

Mandy Cogswell, Chief Clinical Officer, St. Croix Hospice

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