Archive


Category: Advertising

  • Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

    The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

  • Joining forces can benefit both patients and pharma companies  

    By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union’s Jack Barrette said at HLTH’s patient engagement track, hosted by MedCity News. Not only can patients help mold clinical trials, but they can help companies improve their patient education efforts.

  • How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

    Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing a site to the top of the search results. So, why is the pay-off for PPC falling short for so many? This is […]

  • GAO report on prescription drug advertising

    Medicare beneficiaries are largely elderly individuals, many of whom suffer from a variety of health conditions. Pharmaceutical manufacturers want these patients and their physicians to be aware of new medical treatments that become available (i.e., new approvals) as well as new uses for existing drugs (i.e., new FDA indications). Direct-to-consumer advertising (DTCA) is one way […]

  • Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

    Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary […]

  • How to Market Your Telehealth Services

    It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the tele-techno adoption rate was zero to glacial at best. But suddenly, the healthcare industry was transformed from top to bottom. Of necessity, healthcare systems, hospitals and medical practices responded with […]

  • Havas Lynx Group reigns at PM Society Awards 2021

    Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver and three Bronze awards. Over 1000 people tuned in online to watch the virtual awards ceremony which was hosted by PM Society Chairs Caroline Benson and Colin Williams and head […]

  • Havas Lynx Group reigns at PM Society Awards 2021

    Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver and three Bronze awards. Over 1000 people tuned in online to watch the virtual awards ceremony which was hosted by PM Society Chairs Caroline Benson and Colin Williams and head […]

  • Sports Marketing and Sponsorships for Healthcare Brands

    One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into a private equity partnership, he wondered whether leveraging pro sports might be a good fit for his growing business and brand. Don’t forget: women love sports too. The reality is […]

  • Are pharma’s TV ad strategies out of date?

    TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. Drawing on research from a recent whitepaper, he tells us how the industry can optimize its TV advertising for an age of hyper-targeted media […]

  • Why Healthcare Should Care about OTT Advertising

    Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]

  • [Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

    Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share […]

  • Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

     We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the […]

  • Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

    The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19 pandemic, and many are reeling. Fortunately, there are many marketing and communications strategies you and your team can implement to help protect your practice now and prepare […]

  • Vein Practice Marketing Strategies to Implement Now

    Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]

  • COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

    COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should healthcare networks and healthcare specialists do with their marketing campaigns‘ strategies? Stewart Gandolf, CEO, Healthcare Success Aaron Clifford, SVP […]