Category: Advertising

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

August 2, 2022 AutoBot 0

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]

19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 Auto Bot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 Auto Bot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 AutoBot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

April 26, 2022 Auto Bot 0

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]

10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

April 26, 2022 Auto Bot 0

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]

Google’s Responsive Search Ad Changes: What You Need to Know

March 14, 2022 Auto Bot 0

Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your […]

Four Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

February 28, 2022 Auto Bot 0

How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If […]

What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

February 14, 2022 Auto Bot 0

The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was […]

How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

January 31, 2022 Auto Bot 0

Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking for. Up until recently, advertisers […]

Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

January 17, 2022 Auto Bot 0

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media […]

MedCity News adds publisher to accelerate growth

November 1, 2021 Auto Bot 0

Breaking Media Inc. has announced Ken Montgomery as Publisher for MedCity News, the leading online news source for innovation in the healthcare industry.

Joining forces can benefit both patients and pharma companies

October 26, 2021 Auto Bot 0

By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union’s Jack Barrette said at HLTH’s patient engagement track, […]

How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

July 1, 2021 Auto Bot 0

Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to […]

GAO report on prescription drug advertising

June 22, 2021 Auto Bot 0

Medicare beneficiaries are largely elderly individuals, many of whom suffer from a variety of health conditions. Pharmaceutical manufacturers want these patients and their physicians to […]

Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

May 12, 2021 Auto Bot 0

Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and […]

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

May 4, 2021 Auto Bot 0

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, […]

How to Market Your Telehealth Services

April 20, 2021 Auto Bot 0

It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the […]

Havas Lynx Group reigns at PM Society Awards 2021

March 19, 2021 Auto Bot 0

Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]

Havas Lynx Group reigns at PM Society Awards 2021

March 19, 2021 Auto Bot 0

Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]

Sports Marketing and Sponsorships for Healthcare Brands

January 28, 2021 Auto Bot 0

One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into […]

Are pharma’s TV ad strategies out of date?

December 3, 2020 Auto Bot 0

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still […]

Why Healthcare Should Care about OTT Advertising

July 27, 2020 Auto Bot 0

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of […]

[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 7, 2020 Auto Bot 0

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of […]

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

June 19, 2020 Auto Bot 0

Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects […]

Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

May 1, 2020 Auto Bot 0

We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success […]

Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

April 29, 2020 Auto Bot 0

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]

Vein Practice Marketing Strategies to Implement Now

April 18, 2020 Auto Bot 0

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]

COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

April 3, 2020 Auto Bot 0

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices […]