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Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

August 2, 2022 AutoBot 0

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]

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19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 Auto Bot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

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19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 Auto Bot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

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19 Creative Director Secrets for Your Next Photo Shoot

June 20, 2022 AutoBot 0

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]

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10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

April 26, 2022 Auto Bot 0

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]

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10 Factors to Consider When Choosing the Right Programmatic Analytics Platform

April 26, 2022 Auto Bot 0

Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]

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Google’s Responsive Search Ad Changes: What You Need to Know

March 14, 2022 Auto Bot 0

Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your […]

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Four Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

February 28, 2022 Auto Bot 0

How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If […]

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What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

February 14, 2022 Auto Bot 0

The digital advertising industry is constantly evolving.  One major evolution is in the way people buy ads in the first place.  The traditional method was […]

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How Healthcare Advertisers Can Target Audiences Without Third-Party Cookies

January 31, 2022 Auto Bot 0

Targeted advertising is powerful and effective.   It relies on data about who your audience is and what they are looking for.  Up until recently, advertisers […]

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Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

January 17, 2022 Auto Bot 0

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media […]

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MedCity News adds publisher to accelerate growth

November 1, 2021 Auto Bot 0

Breaking Media Inc. has announced Ken Montgomery as Publisher for MedCity News, the leading online news source for innovation in the healthcare industry. 

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Joining forces can benefit both patients and pharma companies  

October 26, 2021 Auto Bot 0

By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union’s Jack Barrette said at HLTH’s patient engagement track, […]

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How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

July 1, 2021 Auto Bot 0

Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to […]

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GAO report on prescription drug advertising

June 22, 2021 Auto Bot 0

Medicare beneficiaries are largely elderly individuals, many of whom suffer from a variety of health conditions. Pharmaceutical manufacturers want these patients and their physicians to […]

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Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs

May 12, 2021 Auto Bot 0

Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and […]

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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

May 4, 2021 Auto Bot 0

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, […]

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How to Market Your Telehealth Services

April 20, 2021 Auto Bot 0

It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the […]

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Havas Lynx Group reigns at PM Society Awards 2021

March 19, 2021 Auto Bot 0

Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]

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Havas Lynx Group reigns at PM Society Awards 2021

March 19, 2021 Auto Bot 0

Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]

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Sports Marketing and Sponsorships for Healthcare Brands

January 28, 2021 Auto Bot 0

One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into […]

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Are pharma’s TV ad strategies out of date?

December 3, 2020 Auto Bot 0

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still […]

Why Healthcare Should Care about OTT Advertising

July 27, 2020 Auto Bot 0

Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of […]

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[Podcast] How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 7, 2020 Auto Bot 0

Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of […]

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[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

June 19, 2020 Auto Bot 0

Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects […]

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Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID

May 1, 2020 Auto Bot 0

 We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success […]

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Webinar: How to Rebuild Your Medical Practice Now and After COVID-19

April 29, 2020 Auto Bot 0

The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]

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Vein Practice Marketing Strategies to Implement Now

April 18, 2020 Auto Bot 0

Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]

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COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward

April 3, 2020 Auto Bot 0

COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices […]

Nutrition

A Plant-Based Workplace Wellness Program Put to the Test

Auto Bot / August 18, 2022
Nutrition

What Is the Bro Diet, and Is It Healthy?

Auto Bot / August 17, 2022

Healthcare Communications Association

Union pickets Las Vegas hospital after firing of 40-year union member

AutoBot / August 18, 2022
Healthcare Communications Association

Missouri hospital CEO, CFO are out

AutoBot / August 18, 2022
Healthcare Communications Association

Dustin Thomas named U of Missouri Health Care CFO

AutoBot / August 18, 2022
Healthcare Communications Association

New CMS website assists with No Surprises Act resolution

AutoBot / August 18, 2022
Healthcare Communications Association

Connecticut Abandons $20M Health Information Exchange They Built In-House

AutoBot / August 18, 2022
Healthcare Communications Association

Doing Homework on Vaccines this Back-to-School Season? Here are 10 Ways to Separate Fact from Fiction.

AutoBot / August 18, 2022
Healthcare Communications Association

Ion and Houston Methodist to Open Healthcare Innovation Tech Hub

AutoBot / August 18, 2022
Healthcare Communications Association

Favor Teams Up with imaware to Offer Discrete At-Home STI Tests to Women and People Who Menstruate

AutoBot / August 18, 2022
Healthcare Communications Association

Caregility and Eko Integrate to Address Gap in Telehealth

AutoBot / August 18, 2022
Healthcare Communications Association

How are employers and providers collaborating in the new surgery health and care experience? [Sponsored]

AutoBot / August 18, 2022
Healthcare Communications Association

Get Well Launches Monkeypox Digital Care Management Plan

AutoBot / August 18, 2022
Healthcare Communications Association

Pharma giants slam Medicare drug price negotiation

AutoBot / August 18, 2022
Healthcare Communications Association

White House: Updated boosters for adults, teens expected in a few weeks

AutoBot / August 18, 2022
Healthcare Communications Association

University of Maryland reports first presumptive monkeypox case

AutoBot / August 18, 2022
Healthcare Communications Association

I ran a mental health clinic in Uvalde. Now I support a new approach

AutoBot / August 18, 2022
Healthcare Communications Association

Mental Health Parity at a Crossroads

AutoBot / August 18, 2022
Healthcare Communications Association

COVID-19 booster campaign to start on 5 September, NHS England says

AutoBot / August 18, 2022
Healthcare Communications Association

The new Teeny Tiny Stevies song ‘I got you’

AutoBot / August 18, 2022
Healthcare Communications Association

Beyond the Byline: Venture capital firms lure health system CEOs

AutoBot / August 18, 2022
Healthcare Communications Association

Some Rural Hospitals Are in Such Bad Shape, Local Governments Are Practically Giving Them Away

AutoBot / August 18, 2022

Nutrition

A Plant-Based Workplace Wellness Program Put to the Test

Auto Bot / August 18, 2022
Nutrition

What Is the Bro Diet, and Is It Healthy?

Auto Bot / August 17, 2022

Healthcare Communications Association

Union pickets Las Vegas hospital after firing of 40-year union member

AutoBot / August 18, 2022
Healthcare Communications Association

Missouri hospital CEO, CFO are out

AutoBot / August 18, 2022
Healthcare Communications Association

Dustin Thomas named U of Missouri Health Care CFO

AutoBot / August 18, 2022
Healthcare Communications Association

New CMS website assists with No Surprises Act resolution

AutoBot / August 18, 2022
Healthcare Communications Association

Connecticut Abandons $20M Health Information Exchange They Built In-House

AutoBot / August 18, 2022
Healthcare Communications Association

Doing Homework on Vaccines this Back-to-School Season? Here are 10 Ways to Separate Fact from Fiction.

AutoBot / August 18, 2022
Healthcare Communications Association

Ion and Houston Methodist to Open Healthcare Innovation Tech Hub

AutoBot / August 18, 2022
Healthcare Communications Association

Favor Teams Up with imaware to Offer Discrete At-Home STI Tests to Women and People Who Menstruate

AutoBot / August 18, 2022
Healthcare Communications Association

Caregility and Eko Integrate to Address Gap in Telehealth

AutoBot / August 18, 2022
Healthcare Communications Association

How are employers and providers collaborating in the new surgery health and care experience? [Sponsored]

AutoBot / August 18, 2022
Healthcare Communications Association

Get Well Launches Monkeypox Digital Care Management Plan

AutoBot / August 18, 2022
Healthcare Communications Association

Pharma giants slam Medicare drug price negotiation

AutoBot / August 18, 2022
Healthcare Communications Association

White House: Updated boosters for adults, teens expected in a few weeks

AutoBot / August 18, 2022
Healthcare Communications Association

University of Maryland reports first presumptive monkeypox case

AutoBot / August 18, 2022
Healthcare Communications Association

I ran a mental health clinic in Uvalde. Now I support a new approach

AutoBot / August 18, 2022
Healthcare Communications Association

Mental Health Parity at a Crossroads

AutoBot / August 18, 2022
Healthcare Communications Association

COVID-19 booster campaign to start on 5 September, NHS England says

AutoBot / August 18, 2022
Healthcare Communications Association

The new Teeny Tiny Stevies song ‘I got you’

AutoBot / August 18, 2022
Healthcare Communications Association

Beyond the Byline: Venture capital firms lure health system CEOs

AutoBot / August 18, 2022
Healthcare Communications Association

Some Rural Hospitals Are in Such Bad Shape, Local Governments Are Practically Giving Them Away

AutoBot / August 18, 2022

News Pharmacy

Insights+: The US FDA New Drug Approvals in July 2022

AutoBot / August 18, 2022
News Pharmacy

Rakshit Pharmaceuticals Ltd- Walk-In Interviews for Freshers & Experienced in Production/ AR&D /R&D /Quality Control 20th Aug’ 2022

AutoBot / August 18, 2022
News Pharmacy

Rakshit Pharmaceuticals Ltd- Walk-In Interviews for Freshers & Experienced in Production/ AR&D /R&D /Quality Control 20th Aug’ 2022

AutoBot / August 18, 2022
News Pharmacy

3 ways pharma can prep for Biden’s sweeping drug pricing policies

AutoBot / August 18, 2022
News Pharmacy

CSL Vifor’s Tavneos (avacopan) Receives NICE Recommendation for the Treatment of Anca-Associated Vasculitis (GPA/MPA)

AutoBot / August 18, 2022
News Pharmacy

CSL Vifor’s Tavneos (avacopan) Receives NICE Recommendation for the Treatment of Anca-Associated Vasculitis (GPA/MPA)

AutoBot / August 18, 2022
News Pharmacy

Genentech Entered into an Exclusive WW License Agreement with Jemincare to Develop and Commercialize JMKX002992 for Prostate Cancer

AutoBot / August 18, 2022
News Pharmacy

CSL Vifor’s Tavneos (avacopan) Receives NICE Recommendation for the Treatment of Anca-Associated Vasculitis (GPA/MPA)

AutoBot / August 18, 2022
News Pharmacy

Blueprint Medicines Reports (PIONEER) Trial Results of Ayvakit (avapritinib) for the Treatment of Non-Advanced Systemic Mastocytosis

AutoBot / August 18, 2022
News Pharmacy

CSL Vifor plans UK launch after NICE backs rare disease drug Tavneos

AutoBot / August 18, 2022
News Pharmacy

Mepro Pharmaceuticals Pvt. Ltd- Openings for Regulatory Affairs/ Production-Apply Now

AutoBot / August 18, 2022
News Pharmacy

New drug application accepted by FDA for GSK’s momelotinib

AutoBot / August 18, 2022
News Pharmacy

Chiesi’s Trimbow recommended for use within NHS Scotland

AutoBot / August 18, 2022
News Pharmacy

Astellas files menopause drug fezolinetant in US, setting up Feb verdict

AutoBot / August 18, 2022
News Pharmacy

Frontiers Steering Committee spotlight: Megan Coder

AutoBot / August 18, 2022
News Pharmacy

Endo files for bankruptcy as it agrees opioid settlement

AutoBot / August 18, 2022
News Pharmacy

GSK Reports the US FDA’s Acceptance of NDA for Momelotinib to Treat Myelofibrosis

AutoBot / August 18, 2022
News Pharmacy

GSK Reports the US FDA’s Acceptance of NDA for Momelotinib to Treat Myelofibrosis

AutoBot / August 18, 2022
News Pharmacy

Bluebird unveils $2.8m price for gene therapy Zynteglo on FDA approval

AutoBot / August 18, 2022
News Pharmacy

bluebird bio’s Zynteglo (betibeglogene autotemcel) Receives the US FDA’s Approval for the Treatment of Beta-Thalassemia

AutoBot / August 18, 2022

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