AARP

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary …

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As $1.9T Stimulus Bill Heads to Senate, Here’s What It Could Mean for In-Home Care

The House of Representatives passed the Biden administration’s $1.9 trillion stimulus bill Saturday, which means the next step for the “American Rescue Plan” is to go through the Senate, where its provisions related to home-based care will likely be tinkered with again. Because pandemic-related unemployment benefits are set to expire on March 14, lawmakers are …

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9 Ways UX/UI Design Can Improve Digital Health Adoption for Seniors

Amy Oughton, Founder, and CEO Dream in Color Seniors have the lowest reported usage of telehealth of any age group. As many healthcare providers are increasing the use of telehealth, especially in response to the COVID-19 pandemic, the implementation of new tools and technologies could impact seniors. In my experience, this doesn’t indicate that older …

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