Category: AARP

  • Beyond Senior Care: Why Nontraditional Partnerships Are Critical for Aging in Place

    A number of organizations – including the top advocacy organization for older Americans – have recently formed relationships underscoring the important roles of home modification and safety in the aging-in-place process. TruBlue Total House Care, for example, has formed a partnership with The Helper Bees. As part of the arrangement, TruBlue’s services will be offered […]

  • ‘There’s a Lot of Unmet Need’: Addressing Long HCBS Waitlists

    Home- and community-based services (HCBS) are a way to fill gaps in care for seniors with complex medical conditions, with Medicaid being the main source of coverage for long-term services and supports (LTSS). As of 2020, over 2.5 million individuals received HCBS services, according to the Kaiser Family Foundation (KFF). Still, there are hundreds of […]

  • Oak Street Health’s CMO Touts Home-Based Care Credentials, New AARP Partnership

    On the heels of a new partnership with AARP, Oak Street Health Inc. (NYSE: OSH) has affirmed its commitment to delivering care in the home setting. Founded in 2012, Chicago-based Oak Street Health is a network of value-based primary care centers for adults on Medicare. The company currently operates more than 100 centers across 15 […]

  • Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

    Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary […]

  • As $1.9T Stimulus Bill Heads to Senate, Here’s What It Could Mean for In-Home Care

    The House of Representatives passed the Biden administration’s $1.9 trillion stimulus bill Saturday, which means the next step for the “American Rescue Plan” is to go through the Senate, where its provisions related to home-based care will likely be tinkered with again. Because pandemic-related unemployment benefits are set to expire on March 14, lawmakers are […]

  • 9 Ways UX/UI Design Can Improve Digital Health Adoption for Seniors

    Amy Oughton, Founder, and CEO Dream in Color Seniors have the lowest reported usage of telehealth of any age group. As many healthcare providers are increasing the use of telehealth, especially in response to the COVID-19 pandemic, the implementation of new tools and technologies could impact seniors. In my experience, this doesn’t indicate that older […]